Archive for August 22nd, 2011

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Passage of Wisconsin’s anti-price gouging bill boosted by President Bush’s public remarks

August 22, 2011

Michael Giberson

Wisconsin didn’t have an anti-price gouging law in 2001, so the state government’s response to post-9/11 reports of gasoline price gouging was pretty limited. While the Wisconsin governor called for an investigation of gasoline retailers, for all practical purposes the investigation was limited to fighting collusion in price setting and instances in which stations may have changed prices more than once in a 24-hour period. (See the previous post for a related discussion. The state also had a law which prescribed a minimum 9.18 cent per gallon retailer margin, to prevent prices from becoming ‘too low,’ but that law was not an issue at the time.)

In early 2002, Wisconsin State Rep. Marlin Schneider introduced an anti-price gouging bill limited to petroleum-based fuels and providing for fines up to $10,000 and prison terms as long at 15 years, but the Wisconsin legislature did not pass it. Wisconsin did eventually pass an anti-price gouging law in 2006, largely in response to gasoline price increases after Hurricanes Katrina and Rita (see regulation here).

One of Wisconsin State Rep. Josh Zepnick’s talking points in favor of the bill was President George Bush’s public call in April 26, 2006 for an investigation into “illegal manipulation or cheating related to the current gasoline prices,” which was followed up by a letter from Attorney General Alberto Gonzales to state Attorneys General asking them to “enforce vigorously the laws of your State against any anticompetitive, anticonsumer conduct in the petroleum industry.”

Zepnick observed that Wisconsin lacked a law that would enable the state to support the President. More:

“Wisconsin consumers are worried about price gouging,” concluded Zepnick. “President Bush and Attorney General Gonzales are worried about price gouging. Legislative Democrats are worried about price gouging. Everyone is worried about price gouging except for Wisconsin’s Legislative Republicans. It’s time they get with the picture.

The law was enacted within a month.

ADDENDUM: Seven states did pass anti-price gouging laws in 2001 or 2002, primarily in response to post-9/11 reports of price gouging on gasoline and other goods and services: NJ, ID, IN, KS, SC, TN, WV. A few states passed anti-price gouging laws in 2003, 2004 and 2005, responding to both post-9/11 reports and hurricane-related price gouging: NC, KY, VA, UT. The other three states passing an anti-price gouging law in 2006 were ME, PA, and VT. Oregon followed with an anti-price gouging law in 2007.

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Post 9/11 gasoline price gouging in Wisconsin: two views

August 22, 2011

Michael Giberson

The terrorist attacks of September 11, 2001, created a great deal of uncertainty and fear among Americans. In the retail gasoline market, some (but not all) consumers reacted to the uncertainty and fear by heading to a gas station to fill up their tanks. Some (but not all) gasoline retailers reacted to the uncertainty and fear by raising their gasoline prices, in some cases raising prices dramatically. A newspaper story published September 12, 2001, in the Madison, Wisconsin The Capital Times captured a sense of the concerns and reactions at the time.

One common response to 9/11 gasoline price increases was to try to shame retailers for their actions:

Citing reports of gas prices as high as $8 per gallon in Wausau and $4 per gallon in Waunakee, Gov. Scott McCallum said this morning that price gouging will not be allowed in Wisconsin….

“We are not going to stand for it. It is un-American for people to take advantage of other people for what happened yesterday, of such a tragedy,” McCallum said.

The story also includes a quote from a “Desert Storm veteran,” who called the price increases “war profiteering.” Another consumer said of gasoline retailers, “this is like them having blood on their hands and profiting from one of the worst situations we’ve ever seen.” These are the attitudes that politicians cater to when they call for state action to control price gouging.

Contrast efforts to shame retailers to these remarks by a University of Wisconsin economist, directed more at consumers:

But Mark Ready, an associate professor of finance at the University of Wisconsin-Madison and former chief economist at the Securities and Exchange Commission, said people who lined up for gas Tuesday night bought more than fuel.

“The people who paid a lot last night were buying more than gas. They were buying protection against uncertainty and they were buying the ability to hoard,” Ready said. “To me, I don’t necessarily see it as a problem that they were charged a lot. There were some people who rushed out and gave blood and others who rushed out and bought gas.”

Note the two parts: (1) consumers were buying a bit of physical insurance by getting fuel into their tank, which was particularly valuable to consumers fearful of subsequent market disruptions, but also (2) the implied but relatively mild criticism of consumer selfishness in the remark, “some … gave blood and others … bought gas.”

The moralizing impulse to cast price increases during emergencies as immoral attacks by the retailer against the community seems to be pretty strong, at least among many people. Since the laws implemented to cater to these moralizing impulses almost certainly make consumers worse off, the impulses have dysfunctional outcomes.

 

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