Lynne Kiesling [NOTE: The following is an economist’s musings about philosophy, so if my philosopher friends can flesh out my argument and identify errors I’d be grateful. Also, this post is meant for you if you are interested in electricity regulation, so don’t just mark it as read because it’s philosophy ;-)! –LK] Although I …
Lynne Kiesling According to this Ars Technica story (and a linked Bloomberg article), Facebook is going to offer a new advertising model to its potential advertisers: a spot auction for real-time ads based on changes in current events or time-sensitive things like sporting event results. The service, called Facebook Exchange, will use partnerships with other …
Frontiers in Dynamic Pricing: Spot Advertising Auctions Read More »
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