Posts Tagged ‘Technology’

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SOPA/PIPA protests and the economics of content market power

January 19, 2012

Lynne Kiesling

I found some things striking in yesterday’s SOPA/PIPA protests. One was Jim Harper’s clear and cogent statement that the Internet is not a thing, it’s a set of protocols stipulating how computers communicate with each other. That set of protocols is a platform, and those protocols are not the government’s to regulate.

Jim’s Cato colleague, the ever-reliable Julian Sanchez, points out that if you estimate the profits/surplus at stake from piracy relative to the lost value all of the other Internet activities that would be stifled under SOPA/PIPA, the cost of piracy is just not that large. Sure, it’s concentrated in the hands of politically-powerful entertainment content companies, but relative to the rest of the vibrant, dynamic value creation that would “be disappeared” it’s small. Moreover, domestic and international legal institutions already exist to deal with piracy; like any other human institution they are imperfect, but as a consequence of them the losses from piracy are small relative to what would be lost if Congress imposed SOPA/PIPA. Here’s a good, short video from Julian covering some of the basics:

At Digitopoly, Joshua Gans makes an analogy near and dear to my heart: consider how SOPA/PIPA would make the Internet more like the arbitrary, intrusive, Constitution-free zone that is our airports:

But the notion that enforcement and prevention matters will be put in place that create massive harm to the lives of innocent individuals while being unlikely to really actually led to less of the activity targeted is not unprecedented. You can think about this every time you go through a US airport and think about who is winning there. …

So the scenario that US people should be concerned about is if publishing on the Internet becomes like airport security. That is, if copyright enforcers are able to automate enforcement without due process. That will raise the costs of publishing and will deter many. As is often the case with over-reaching laws, the problem is that it creates too few incentives for enforcers to enforce discriminately rather than indiscriminately.

These contributions to the discussion have all been outstanding, but the most useful one in my estimation is this TED video posted yesterday from Clay Shirky on the issues at stake in the SOPA/PIPA debate:

It really is a must-watch video, well worth 10 minutes of your time. Shirky describes the technological issues clearly for non-techies and delves helpfully into the legal history of copyright in media, but then makes the crucial economic point when he says “Time Warner wants us all back on the couch and not creating our own content”. In all of the justifiable furor about censorship, this is the economic point that gets a bit lost. For the past 70 years the entertainment companies have had a lot of market power, because entertainment was essentially an oligopoly. They profited handsomely from their market power over content. But with the decentralization and edge content generation now possible due to technology, and with the way that their content provides an input into that edge creation, we now have many more substitutes for their content. They are using the piracy red herring (which is not as large as they claim it is, as Julian points out above) to try to retain the viability of their decades-old business model and market power over content. That’s the real economic issue here — they want us back on the couch and in the movie theater.

This is a fight that is not new with SOPA/PIPA and the Internet, nor will it end with the Congressional retreat from these ill-designed pieces of proposed legislation. Yesterday raised a lot of awareness of the issues, but it’s going to have to happen over and over and over …

I’m going to give the last word to my friend Sarah, who makes a useful analysis of language and its use in the context of both SOPA/PIPA and the recently signed into law National Defense Authorization Act, complete with its provisions that allow extralegal detention of American citizens without due process on suspicion of terrorist activity. Sarah offers an analysis of Orwellian Newspeak language, and identifies disturbing parallels with our current environment:

It struck me today that the combination of SOPA/PIPA and the NDAA move us terrifyingly close to an Orwellian world where people, language, history, and information can disappear at any time. Forever. As if they never were. And worse than that, our primary way to discuss/protest/remedy that disappearance–the Web–will be taken from us as well. …

Newspeak as a language, then, mirrors the political system that creates it, and serves to support it and perpetuate it by creating an agreed upon reality where meanings are strictly limited, the possibility for unorthodox thought is all but eliminated, and an agreed upon “reality” allows Ingsoc to have been always in control. Winston’s friend Syme is correct that “Newspeak is Ingsoc and Ingsoc is Newspeak.”

I leave further connections to the contemporary political situation as an exercise for the reader.

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Cost savings and value creation are different

November 28, 2011

Lynne Kiesling

The cost saving-focused mindset has prevailed in regulated industries for over a century, slowing innovation in the process. In electricity, regulation that bases firms’ profits on cost recovery erects market barriers by recognizing only a business model that involves providing a specified product (110v power to the home) transported over a monopoly network. Even in 2011, well into the third decade of the digital revolution, this narrow focus and cost-saving mindset persists, and it fetters smart grid-enabled economic growth by emphasizing cost recovery and ignoring value creation.

In fact, one of the main reasons why smart grid investments face regulatory and political opposition is that focus on cost recovery (among others). I think this Greentech Media article gets the story right: the ways that smart grid investments can lead to cost savings are limited. We’ve discussed this idea here at KP quite a bit — a limitation on the benefits of transactive technologies and dynamic pricing is the fact that for most people, electricity bills are not a large share of their annual expenses, so even saving 15% on the electricity bill may not be a salient enough benefit to induce a lot of people to make technology investments. In other words, smart grid may or may not lead to cost savings for a lot of residential customers.

But is that the right metric by which to evaluate smart grid investments? Of course not. The Greentech Media article linked above starts with a telecom metaphor that I use frequently. In nominal terms, most of us pay much more for our communication services today than we did when all we had was a single land line (and leased Western Electric phone!) back in the 1980s, and even in real terms we probably still pay more than we did then. But look at how much more value we get — mobility, Internet, automation, all of the services that have been created at the edge of the network. We are much richer and better off because of the change in communication technologies and services since the 1980s, even taking into account that we pay more for them. Apply this metaphor to the regulatory calculus today, and the mismatch of its cost recovery focus and the benefits arising from new value creation is apparent. Innovation in telecommunications didn’t occur and thrive and expand because of cost savings and cost recovery, but instead because of new value creation.

Those who argue that the business model for customer-facing smart grid investments has to be grounded only in cost savings are incorrect, and are looking too narrowly at consumer value propositions. This debate came up in the post I wrote in October about the new Nest thermostat, a gorgeous and beautifully designed piece of consumer-focused in-home technology from a group of former Apple engineers, and in other articles about Nest around the same time. Observers from this traditional cost savings mindset dismissed the Nest thermostat because of its $250 price tag, saying that consumers would not save enough money to make the payback period on it make sense, even with dynamic pricing. This criticism overlooks the additional features and capabilities of such a device — motion sensing, serving as a hub to integrate and manage and automate in-home digital devices, learning algorithms, extensibility to be able to bundle with other digital services in the home, and so on. It also overlooks the persistent pattern in the history of new technology adoption, from the Roman baths onward; there will always be consumers with strong “first adopter” preferences, who are willing to pay more to be the first ones to have the novelty, and in the case of digital devices, incur that cost fully aware that prices will fall in the future as the technology matures. They guinea pig new technologies for the rest of us.

Those two aspects — additional features and first adopter preferences — mean that a lot of the value proposition in consumer-facing smart grid technologies is new value creation, not cost savings. This means that the regulatory calculus and the traditional electricity cost-focused mindset misses the real action, the real opportunity, the real potential that the investments could unleash.

One data point supporting my claim is that, only one week after its commercial release, the Nest thermostat was sold out and is now only available on backorder. Such innovation is about value creation more than cost savings, and ignoring and stifling that process holds back the contribution of the electricity industry to economic growth and well-being.

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Exelon’s John Rowe and Google’s Eric Schmidt: Truth to power?

October 24, 2011

Lynne Kiesling

Here’s an interesting juxtaposition of two prominent executives performing sound public choice analyses, and I think they complement each other, at least in my work! This weekend’s Wall Street Journal featured an interview with Exelon’s John Rowe, A Life in Energy and (Therefore) Politics. Exelon is the third largest investor-owned utility/generation owner in the country, with one of the largest nuclear generation fleets outside of France. Between the growth of Exelon through mergers and the provenance of Commonwealth Edison (a substantial chunk of Exelon) as Samuel Insull’s pioneering origins of the electricity industry, Rowe has experienced many of the crucial business and policy aspects that have characterized this industry for the past century.

And for my part he pretty much nails the public choice analysis. In discussing the politics of electricity in general, and in particular Exelon’s support of active federal carbon policy:

In a visit to The Wall Street Journal’s offices recently, Mr. Rowe was eager to strip the altar of green jobs—and the many other political pieties that distort the energy industry, even a few that he says belong to the Journal editorial page.

“The utility business is a funny business and almost no one in any political authority in either party really believes in orderly markets in electricity,” Mr. Rowe says. …

The reason for this seeming contradiction—between simultaneously supporting free markets and interventions like an economy-wide CO2-reduction plan—is that “we’re always being asked to do things that are in our view bleeding crazy,” as he’ll go on to explain.

For starters, the anti-market demands made on Mr. Rowe are bipartisan.

He discusses the cost differential between, in this instance, wind power and other lower-carbon means of generation, such as natural gas, and the bipartisan political support for wind despite the reality that we get more carbon reduction “bang for the buck” from natural gas. Interestingly, in this interview he does not tout nuclear as the be-all-end-all carbon-free energy approach, given construction costs; he also dismisses clean coal.

Rowe is also an enthusiastic amateur historian, so is very well-versed in the origins of the politicization of the electricity industry:

This political economy is an artifact of the historical electricity market—which, through most of the 20th century, was not really a market at all. Until recently, almost all consumers bought electricity from a monopoly supplier at rates set by the government, with a guaranteed return for utilities. That model eroded amid deregulation in the 1980s and ’90s, and the rise of more efficient wholesale electricity markets and independent generators. Commercial and now even some residential consumers are no longer captive, but the political habits persist. …

Mr. Rowe continues that “Somebody else wants clean coal; it’s a non sequitur and it’s not economic either. Somebody else wants wind or solar, and meanwhile . . . the market says the only thing that makes sense for a decade, maybe two, is for new generation to be gas-fired. Natural gas is cheaper than everything else,” thanks to domestic shale finds via fracking and other factors. “It’s likely to stay that way for a long time—but it isn’t what politicians want.”

I encourage you to read the entire interview; I’ve omitted a very interesting discussion of the debate over the extent to which EPA rules would shut down sufficient coal-fired generation to cause reliability problems, which has been asserted in, for example, Texas (but I don’t see how that makes sense, given the loooooong portion of the generation supply stack that is natural gas).

Rowe’s public choice analysis of his industry is complementary to one offered by Eric Schmidt of Google in this Washington Post interview in early October, on the heels of his first-ever Senate testimony experience (Gordon Crovitz analyzes Schmidt’s interview in today’s WSJ, Google Speaks Truth to Power). It’s an absolute must-read in its entirety, but here’s one piece of sound public choice analysis:

Washington—having spent a lot of time there, I grew up there and have spent a lot of time there recently—is largely defined by detailed analytical views and policy choices that are not very good. You know, each policy choice has a winner and a loser, right? Somebody’s ox is getting gored. They’re complex arguments: They’re economic and political and social, and everyone has an opinion on those. Here, the arguments are, how do we make something that affects a million people? How do we change the economics of an industry?

And one of the consequences of regulation is regulation prohibits real innovation, because the regulation essentially defines a path to follow—which by definition has a bias to the current outcome, because it’s a path for the current outcome. …

Come on. Give me a break. The press is so young, they don’t understand the history here. We’re still a small component of what a whole bunch of other companies have done, and certainly most other industries. So I reject all such charges [about the magnitude of Google's lobbying]. And I’m very clear on that because people can’t do math. Take the numbers of the amounts of money that go into the regulated industries of all sorts—and then compare high tech, and compare Google in specific, and it’s miniscule.

And privately the politicians will say, “Look, you need to participate in our system. You need to participate at a personal level, you need to participate at a corporate level.” We, after some debate, set up a PAC, as other companies have. And it’s basically in the interest of our customers to do this, because the government can make mistakes. And for every one of these Internet-savvy senators, there’s another senator who doesn’t get it at all. And it’s not a partisan issue. It’s true in both parties.

This excerpt highlights two timely insights. First, note the “you need to participate in our system” dynamic that defines the corporatist political system. Companies like Google feel compelled to engage in lobbying to rectify what they see as ill-informed political decisions (a reasonable stance, given the lack of technological sophistication in Congress) that would impair their ability to create value for consumers and profit from doing so. Add this incentive to the more cynical and craven one of manipulating the political process and ensuing legislation to favor your company, and you have a range of high-powered and low-powered incentives that drive toward increasing corporatism in politics.

Second, note his observation that “… one of the consequences of regulation is regulation prohibits real innovation, because the regulation essentially defines a path to follow—which by definition has a bias to the current outcome, because it’s a path for the current outcome.” This is the clearest articulation I’ve seen of a hypothesis that I’m currently working on with respect to electricity regulation (here’s the complementarity between the two analyses). Regardless of industry, regulation does specify a path to follow, and it’s a backward-looking definition. Combine Schmidt’s observation with the summary of the history of electricity regulation from the Rowe article, and you get a potent combination leading to technological inertia … which, when you’re talking about an industry that enables and is the driving force of a lot of our productivity and lifestyle, is a costly impediment to economic growth.

Combining these two interviews shows the breadth and depth, and costliness, of today’s corporatist regulatory and political environment.

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Sanchez on Netflix

September 21, 2011

Lynne Kiesling

You probably received the same apologetic email from Reed Hastings of Netflix that I did on Monday, stating the impending decision to split Netflix’s streaming business and its DVD subscription business. Foresightful or bad business decision, PR nightmare, or all of the above? The best analysis of its likely drivers and impacts is from Julian Sanchez:

Just as many people spend hours “watching TV” rather than watching any particular show, people often just want to “watch a movie”—de dicto, rather than de re, as the philosophers say—or rather have the option to watch any one of a number of movies, more than they want to see any particular one.

Julian goes through a good analysis comparing buying a DVD, getting a DVD from Netflix, or streaming a movie, both from the consumer’s perspective and from the studio’s perspective, and how all of these affect Netflix’s business model. Although he doesn’t couch it in economic terms specifically, his analysis hinges on the differences in option value of the various alternatives to consumers, and how both the studios and Netflix/Quikster can profit from these different option values and changes in them. Very thoughtful analysis.

My Kellogg colleague Sandeep Baliga also comments on the decision from a more operational and strategy perspective.

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Smart appliances and the innovation cycle

August 25, 2011

Lynne Kiesling

Appliance and consumer electronics manufacturers are starting to incorporate digital technology with energy-related applications into their products … but as with most new technologies, the first commercial stage of the innovation cycle takes the form of “because we can” product differentiation rather than use-specific innovation. Take the example that Technology Review highlighted this week: Samsung’s new refrigerator with an Android LCD display panel on the door. This high-end, gorgeous, stainless-steel refrigerator has an Android touch screen, which I think is pretty neat even if it does not read from the scripture of “the Internet of Things” that Christopher Mims wants it to — if I store my recipes in Evernote or in an Epicurious app, I can pull up a recipe on the door as I’m cooking, or make a shopping list as I’m looking in the fridge to see what I need. Mims’ tone is almost condescending when he observes that

A really smart fridge, part of the Internet of Things, would know when you put that lettuce in the crisper, so it could alert you when it was about to become inedible. It would tweet its current temperature so you know when your kid failed to close the door all the way. A really smart fridge probably doesn’t even have a display — far better to control it from any other internet-connected device.

The cynical view of Samsung’s move to embed a tiny tablet in its fridge is that these devices have become so cheap that sticking one in a fridge hardly makes any difference to their margins. It’s just one of those features — like a pop-up spoiler on the back of a luxury sports car — that makes a buyer feel like they got their splurge’s worth. If that’s the case, we can all look forward to Android-powered microwave ovens and clothes washers.

No. First of all, while I agree that automated monitoring features like produce spoilage detection and door ajar detection are desirable and user-friendly, Mims’ hyperbole about “Oh noes! We’re doomed to useless technology kitchen candy because of this!” shows a strong misunderstanding of the economics of consumer product innovation life cycles. The “version 1.0 mass-market user friendly right out of the gates model” is an outlier, a great exception to the typical evolution of technology; in fact, I’m having trouble thinking of a consumer technology product other than the iPod that comes close to that description. The “because we can” product differentiation puts the technology in the hands of early adopters, who are eager to kick the tires and are willing to spend their income to do so. These customers guinea-pig the technology for the rest of us, and provide companies like Samsung with feedback, which I’m sure will include comments like “it would be great if this technology enabled me to detect produce spoilage” and “this screen is pretty useless if all I can do is get to the Internet and not monitor my food”. Those experiences get incorporated into the evolution of the technology. Starting with the “because we can” technology is not necessarily going to lead to missed opportunities, as Mims argues, as long as companies like Samsung combine their engineering and business knowledge of what’s possible with the feedback they receive throughout the new technology adoption process.

Second, I think his definition of a “really smart fridge” is too limited. A really smart fridge would be transactive. A really smart fridge would enable its owner to program in price triggers to change settings on the chiller during expensive hours, saving the owner (an admittedly fairly small amount of) money and reducing energy use (good if the owner cares about conservation) and reducing peak demand on the distribution infrastructure (good for the wires company) — all without changing the quality of the refrigeration that the owner experiences, thanks to the beauty that is thermal mass. A transactive fridge would enable its owner to choose to cycle the chiller down if there isn’t much green power available, up to the point where the temperature change impairs the refrigeration, if the owner has a preference for green power. A transactive fridge is empowering for consumers.

A better article on the same topic comes from Greentech Media from earlier this summer (and has been sitting open in my browser to be blogged for too long!). In it Katherine Tweed argues that the current, first generation of smart appliances are oversold relative to their features. Without saying it explicitly, she makes the point that these first-generation smart appliances are expensive and likely to appear to early adopters — buyers more at the Viking end of the product line than the bottom of the Whirlpool line. She also, correctly, points out that if the value proposition to the consumer is saving money by reducing energy savings, the smart appliance features do not contribute much at the margin beyond the EnergyStar appliance standard; so if you are buying to save money by saving energy, you aren’t going to get much bang for the buck at the margin by choosing a smart fridge over an EnergyStar fridge. But as I remarked earlier, that’s not the only value proposition, because consumers care about other features.

It’s going to take some time to get the technology integration across the value chain to create all of these features, from spoilage detection to transactive automated response to dynamic pricing to preferentially choosing green power to sending the beer order to the store when my supply is low. It’s also going to take some choice in terms of electricity pricing for residential customers, and (surprise surprise) monopoly utilities and regulators are dragging their feet on that front. But don’t dismiss smart appliances today simply because V1.0 isn’t perfect. V1.0 never is.

ETA: I also recommend reading the comment thread on the Greentech Media article; it has a good back-and-forth about dynamic pricing.

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Free the electricity consumer!

August 23, 2011

Lynne Kiesling

In late July I spoke at Cato University, which was great; I met so many interesting and thoughtful people, and learned a lot from my fellow participants and speakers. I’m also happy that Cato has made the presentation notes and recordings of the presentations available on their website, so you can see and hear them too!

One of my talks was called “The Economics of Intervention”, which is a large topic … so I focused on the interplay of technological change and regulation, ranging from Schumpeterian disruptive innovation to the history of the electricity industry and its regulation to current smart grid issues. You can also listen to a recording of my talk. If you are a regular KP reader you will recognize the themes and connections that I drew in the talk — innovation makes monopolies temporary, regulation that purports to “stand in for competition” cannot do so, and unless smart grid includes transactive technology and transactive market options, it’s not smart. The best way to deliver these potential benefits, and to avoid the distrust and Orwellian concerns attached to having such technology at the behest of government-granted monopolies and regulators is to open up retail electricity markets, reduce entry barriers, and enable innovators and entrepreneurs to transition electricity from a commodity product to a service that can be differentiated, bundled with other services, etc.

While I was there I also talked with Caleb Brown about the potential value creation from smart grid technologies and customer-focused business models, and he has posted our conversation as a podcast. I like his framing of the issue: free the electricity consumer!

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Schumpeterian tablet competition

June 9, 2011

Lynne Kiesling

If you want good examples of Schumpeterian competition, it doesn’t get much better than this: Amazon to take on Apple this summer with a Samsung-built tablet? The Engadget folks make

… a very reasoned argument that paints Amazon, not Samsung or the rest of the traditional consumer electronics industry, as Apple’s chief competition in the near-term tablet space. An idea that’ll be tough to argue against if Amazon — with its combined music (downloadable and streaming), video, book, and app ecosystem — can actually launch a dirt-cheap, highly-customized, 7-inch Android tablet this summer as Pete predicts.

This evolution is Schumpeterian in several ways, the most obvious of which is the process of creative destruction that disrupts equilibration by entrepreneurs creating a new product that will make some old products less valuable and ultimately obsolete. Note, interestingly, that one of the products likely to be made obsolete is Amazon’s own Kindle.

But the essential product, the tablet computer, is not actually new, which gets to the second, and in some ways more meaningful, Schumpterian aspects of this evolution: this is a good example of competition for the platform. This is not just about coming up with some new gadget that consumers might like; this is about integration of the various applications and services that might create value for consumers into an elegant platform. Given Apple’s announcement this week of iCloud and Amazon’s existing cloud services, this Amazon tablet is part of that platform competition.

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Data center power use visualized

April 26, 2011

Lynne Kiesling

Here’s a fascinating visualization of data center power use at Boing Boing:

Note that over 10% of data center power use is for Facebook, with all of those updates and photos … as noted in the article:

The company’s data centers range from from 10,000 square feet to more than 35,000 square feet, and their energy use is enormous. The average leased data center uses between 2.25 megawatts of power and 6 megawatts of power. This could provide electricity for one month to somewhere between 1,730 and 4,615 homes.

With their new data center, however, Facebook aims to lift a little of its guilt, saving approximately 2.5 million kilowatt hours per year with efficiency measures. They’ll save the company $230,000 and reduce carbon emissions by more than 1,000 tons.

This gives you some sense of the electricity required to power our use of Internet applications, electricity use that is largely taken for granted by end-users, but is a substantial cost for firms. I recommend clicking through to the full post, which includes a detailed analysis of power use from Facebook, Google, Yahoo, and WordPress (all applications near and dear to our hearts at KP!).

The extended graphic discusses an important metric of data center power use — power usage effectiveness (PUE). According to Wikipedia,

Power usage effectiveness (PUE) is a measure of how efficiently a computer data center uses its power; specifically, how much of the power is actually used by the computing equipment (in contrast to cooling and other overhead). … PUE was developed by a consortium called The Green Grid. PUE is the inverse of Data Center Infrastructure Efficiency (DCiE). An ideal PUE is 1.0.

Realistically, PUE=1.0 is unattainable as long as computing technologies give off heat while working and thus require cooling. It’s a metric that provides Internet firms, data center operators, and chip manufacturers clear incentives to reduce the heat that chips produce while working. And it’s also a good illustration of an alignment of economic and environmental incentives — reducing the need for cooling reduces electricity use, reducing both electricity expenditure and the environmental consequences of electricity generation and use.

Google’s discussion of their data center PUE performance is thorough and informative, and explains the issues in a clear way to non-specialists. Note that they consider “state of the art” PUE to be 1.2, based on some industry benchmarking reported in an EPA analysis in 2006. At that time, they estimated the industry PUE to be 1.9, which means that for every watt used in computing, 0.9 watt is used in an ancillary way in the data center (largely for cooling). In the ensuing 5 years, Google reports that 10 of their large data centers have PUEs in the 1.1-1.35 range (Figure 1). They have invested substantial resources in reducing their data center power use, as this discussion and the visualization above indicate.

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What I’ve been reading … and related videos!

August 20, 2010

Lynne Kiesling

One thing I’ve been doing a lot this summer is catching up on my reading, both on books I’ve had on my list for a while and new releases. Right now I am in the middle of Mises’ Human Action, which I am slightly embarrassed to say I’ve never read from the beginning in its entirety, although I’ve read extensive excerpts. At some point I would love to discuss Human Action with some of my friends who are more familiar with it and its historical context, like Pete Boettke or Pete Leeson or Steve Horwitz.

In terms of fiction I’m also in the middle of A.S. Byatt’s The Children’s Book, which is just out in paperback (although I’m reading the hardcover version). It’s right up my alley — set in late 19th-century England, opening scene in my favorite museum (the V&A), lots of Arts & Crafts themes and imagery, a multi-layered and historically-informed plot, all written with Byatt’s characteristic subtle language and rich visual imagery in her prose. I don’t think the casual reader would enjoy it (i.e., it’s not a beach book unless you’re already predisposed to like Byatt and/or historically-contextualized fiction), but I am enjoying it a great deal. It’s definitely going with me on vacation up to the Boundary Waters at the end of the month.

Almost all of my recent reading has been nonfiction; let’s see if you can infer the unifying theme. In no particular order:

  • Vernon Smith, Rationality in Economics: Constructivist and Ecological Forms. Here Vernon synthesizes the results of experimental economics (particularly findings of more cooperation and more sharing than game-theoretic models predict) with the work of Scottish Enlightenment scholars and F.A. Hayek to argue that individuals employ a more ecological rationality than the Cartesian, deductive, constructivist form that is embedded in most standard economic theory. Part of this ecological concept of rationality involves heuristics we use so we can function in the face of overwhelming information, and part involves recognizing the inherent sociability of humans. A valuable corrective against the excessively Cartesian constructivist concept of individual rationality that has gone unchecked for too long in economic theory (yeah, representative agent macroeconomics, I’m lookin’ at you … but you’re not alone there.)
  • Joel Mokyr, The Enlightened Economy. I’ll have more to say on this in a separate post (I promised Joel a review and then life happened), but for now I will give a hearty recommendation to read it. Joel does two extremely valuable things in this extensive work: he updates the scholarship on industrialization in Britain that has occurred since 1990 and the publication of his excellent Lever of Riches, and he extends the theoretical framework for understanding and “explaining” the Industrial Revolution to include knowledge, particularly what he classifies as “useful knowledge”. Thus he connects the intellectual developments of the Enlightenment explicitly to the Industrial Revolution. More commentary to come later …
  • Marco Iacoboni, Mirroring People: The Science of Empathy and How We Connect with Others. If you are curious about neuroscience and the recent research on mirror neurons but you aren’t interested in reading the primary neuroscience literature, Iacoboni’s written a very accessible summary of what neuroscientists have discovered and the likely connections of mirror neurons to social cognition, empathy, language acquisition, and interpersonal relations in general. If you have no idea what mirror neurons are but you enjoy reading Jonah Lehrer’s books or blog, and/or you listen to Radiolab, you’ll enjoy this book.
  • James Otteson, Adam Smith’s Marketplace of Life. Again, a work from which I’ve read snippets, but I’ve finally read it cover-to-cover this summer. Jim’s book is great. He does a very thorough analysis of Smith’s Theory of Moral Sentiments, and even though I’ve read TOMS cover-to-cover twice and reread various parts of it frequently, this is an outstanding analysis and companion. In particular, he argues (persuasively, to me) that Smith’s moral philosophy and moral psychology enable Smith to articulate the moral foundations of unintended, emergent social order. And he does so in a way that I think is accessible even if you’re not a philosopher or economist (yeah, I’m lookin’ at you, D.O.U.G.!).
  • Fonna Forman-Barzilai, Adam Smith and the Circles of Sympathy: Cosmopolitanism and Moral Theory. Hot off the press … I met Fonna at a Liberty Fund conference last fall, and we found that we had very similar perspectives and interpretations of Smith. Not surprisingly, then, I found a lot of her analysis here interesting and useful. Here she analyzes Smith’s moral theory and arguments in TOMS looking at how it relates to modern questions of cosmopolitanism. She is engaging with literatures in political theory that don’t overlap directly with my economics interests, but her analysis and application to modern concepts of distance and community (and, for example, globalization) is really thought-provoking.
  • Charles Griswold, Adam Smith and the Virtues of Enlightenment. This 1998 work is a go-to analysis of Smith’s moral philosophy and virtue ethics. I actually finished this before either Otteson or Forman-Barzilai, and my understanding of Smith’s arguments in TOMS and their broader moral and economic implications jumped discretely upon reading Griswold.
  • Matt Ridley, The Origins of Virtue: Human Instincts and the Evolution of Cooperation. Ridley has built an extensive oeuvre of works exploring human behavior that synthesize biology, anthropology, history, economics, and sociology, and this is a very useful example of his work. Here he covers evolutionary biology, anthropology, game theory, and economics to explore how it is that we humans create emergent social order through cooperation. If the set of ideas I’m tossing around in this post intrigues you but you are not familiar with them, this is where I’d start.
  • Matt Ridley, The Rational Optimist: How Prosperity Evolves. Ridley’s most recent work, and one that I enjoyed a great deal. Again a synthesis of economics, evolutionary biology, and anthropology, all animating the theme that humans do cooperate, do have incentives to behave in ways that are efficient and socially beneficial in the long run, create sustainability through innovation, and are not going to trash the planet. I am persuaded by his rendition of the argument, but I am predisposed to, because I already agreed with him … which leads to my only criticism of the work. The tone is too “just so”, the arguments too pat — I doubt that they will be persuasive to anyone who isn’t already predisposed toward his worldview and toward being an optimist. That said, I’ve been pretty cranky and pessimistic for the past couple of years because of the wretched, stupid, counterproductive policy decisions that are perpetuating our economic downturn and killing our individual liberties by a thousand cuts, so I needed a good dose of rational optimism! I’d encourage you to read Rational Optimist after reading Enlightened Economy, which will provide more depth and backstory to support Ridley’s arguments.

On their faces these works may not appear directly relevant to the political economy of regulation and competition in large infrastructure industries experiencing technological change, but I think they are all likely to interest you if you are interested in the political economy issues inherent in regulation. Some of the Smith scholarship may verge too deeply into philosophy and political theory, depending on your personal interests, but I have certainly enjoyed every one of these works and recommend them all as worthwhile reads.

But, since it’s a Friday afternoon in late summer, I’m going to close with a couple of videos of Matt Ridley discussing The Rational Optimist. The first is a recent TED talk he gave in Oxford (can’t get the embed to play well with WordPress, grrr), using the “when ideas have sex” meme that is the tagline for the book. The second is from the PBS Newshour.

Have a great weekend!

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What the Maryland PSC’s rejection of BG&E’s smart grid proposal reveals about regulation

June 28, 2010

Lynne Kiesling

Last week the Maryland Public Service Commission rejected Baltimore Gas & Electric’s proposed project to install over 2 million digital electric or gas meters, change the retail electricity rate structure to incorporate time-of-use pricing and peak-time rebates, and recover the meter capital costs through a surcharge on residential retail bills. BG&E’s ambitious and thoughtful project had undergone extensive pilot project testing and had generated economic and physical results similar to those seen in other such projects (customer savings, reduction in peak energy use and in peak strain on system infrastructure, reduction in peak wholesale prices due to the transmission of retail price signals). Their recommended technology and rate designs are not unusual relative to evolving practice in other states (although they are much, much less than I personally would like to see). Despite those promising results, the Maryland PSC rejected BG&E’s business case for structuring their cost recovery from the project as they did.

Although I am pretty familiar with the BG&E pilot, I am not sufficiently informed or expert in rate case matters to have an intelligent opinion on whether the PSC took the correct position. Their position, though, reveals some of the most important and pressing reasons why traditional economic regulation is incompatible with economic dynamism, with technological change, with innovation, and ultimately incompatible with widespread consumer well-being.

1. Traditional economic regulation is based on cost recovery, not on expected value creation, and therefore does a poor job of “standing in for the market” as it is (incorrectly) supposed to do in theory. Whether it’s enshrined in the legislation giving the regulatory agency its mission or in the deeply-embedded Populist culture and history of regulation, traditional regulatory procedures focus regulators and the regulated on providing a narrowly-defined, generic, highly reliable service at the lowest possible long-term cost. As long as you’re in a static environment, the static model from which this theory and culture emanate will do a decent job of providing that generic service. That’s the context in which regulators have developed a norm and a culture of ignoring value creation — focusing narrowly on the provision of generic electricity service and scoping your efforts accordingly fits with that static world. But regulatory models premised on cost recovery fail miserably in a more dynamic context, with pervasive economic and technological change and Schumpeterian creative destruction. That dynamism characterizes the economic and technological context of the early 21st century, and the reason that dynamism and creative destruction become so pervasive in human society is that they create value — value for consumers, variety for consumers, product differentiation for consumers, and value for the risk-taking and opportunity-seeking entrepreneurs who risk private capital to create that value.

If the regulatory institutions and the regulatory culture constrain the electricity value proposition to the provision of generic service to the exclusion of other product/service/pricing bundles, and if they constrain the business model to one of cost recovery instead of value creation, then the regulators will reject the types of projects that are most likely to create value for consumers and entrepreneurial producers. This rejection shows precisely why regulation cannot “stand in for markets”, because the most important function that market processes perform is the pathways for this new value creation. The static, price-determining, resource allocation function of markets is not the most important function of markets, and the formulators of static natural monopoly theory at the end of the 19th century got that wrong. Our current regulatory institutions are built on that incorrect, static natural monopoly theory.

2. Traditional economic regulation stipulates that the regulatory agency controls price determination on behalf of consumers, and regulators are loath to relinquish such power once they have had it for a century. This point is a political economy corollary to the first point. Legislation requires regulators to represent the interests of consumers, and they do so through administrative procedures to control both costs and prices, as well as controlling the profits that the regulated firms are allowed to earn. Control, control, control. Take, for example, this quote from the New York Times/Climatewire story linked above:

The Maryland commission took a fists-up stance toward its powers and prerogatives to rule on utility rates. “For one hundred years, since this Commission was created by the General Assembly in 1910, one of our primary functions has been to establish the rates that public service companies can charge their customers,” the commission said. Currently, it faces a growing trend by regulated companies to cover costs in advance through surcharges rather than subjecting costs to review after they have been incurred.

While it has approved such surcharges in some limited cases, it drew the line on BG&E’s current proposal, it said. “Surcharges guarantee dollar-for-dollar recovery of specific costs, diminish the Company’s incentive to control those costs,” and put those costs outside the commission’s reach, the commission said.

Ironically, Maryland is at least nominally a state that has retail competition and retail choice available for its residential consumers. If they were actually serious about competition and were willing to relinquish this control over prices and costs, then the regulation of prices and costs would occur through the decentralized market processes of firms making retail product/service bundle offerings to consumers, and consumers using their choice and autonomy to say NO. But if you are deeply steeped in regulatory culture, you do not believe that this decentralized process can work effectively for consumers, even though it does so in other markets and industries … even ones that have high infrastructure costs and are considered essential to daily life! You, therefore, believe that your power to control is a salutary intervention, even though the dynamism of economic and technological change are proving you wrong on a daily basis. So you make decisions that reinforce your power and control, believing them to be in the best interest of consumers while you deprive those same consumers of the opportunity to make their own autonomous choices.

3. Traditional economic regulation entrenches the political and economic power of easily identifiable, politically active special interests. Which leads us to the third lesson from this episode for the political economy of regulation. The legislative mandate for regulation, and the stated mission of every regulatory agency, is to control prices and allow the firm to recover costs for the provision of a generic service at a highly reliable level in a way that benefits all consumers. But in the time that I have been involved in regulation, and in debates over smart grid investments and policy, it is abundantly clear that Mancur Olson was correct, and that regulation actually represents the interests of easily identifiable, politically active interests, not the interests of consumers as a whole. On the consumer side, this means that decisions get made frequently based on the organized, coordinated political actions of so-called consumer advocates (who really represent low-income consumers, not all consumers) and groups like the AARP, who perceive their interests as being best served by the perpetuation of the traditional regulatory model — generic service provided at high reliability, controlling price through strict cost recovery.

Take, for example, this quote from the excellent Ahmad Faruqui in the New York Times/Climatewire story above:

While some state utility commissions are willing to back smart meter deployment, they are reluctant to approve new “dynamic” electricity rate plans that allow prices to rise during the day when power demand peaks and fall when demand is slack. Such real-time pricing plans are essential to prompt customers to shift energy usage to slack times and reduce overall consumption, he said.

“There is no doubt in my mind that without state commissions approving the business cases for advanced meters and the smart grid, this is not going anywhere. They control the dollars; they set the rates for the customers,” said Faruqui, an economist and principal with the Brattle Group. Faruqui testified before the Maryland commission in support of the BG&E plan and declined to comment on the commission’s decision in that case.

But he said that around the county, commissions are heeding warnings from state consumer advocates and retiree organizations about possible cost impacts on customers if electricity rates are linked to actual generation costs, hour by hour.

“Most of the state commissions are frozen in time. They are being subjected to these very, very pessimistic, worst-case arguments,” he said.

What’s missed in that calculation is the unseen, lost value that could be created for both these vulnerable groups and for other consumers by moving away from that model. When regulators are already predisposed, by legislation and by culture, to constrain the value proposition of the regulated firm and focus on a generic service and cost recovery, the political action of those who seem to visibly benefit from that constraint will find a big foothold. In that environment, the value proposition based on the idea of better service provision (such as, for example, bundling home health care monitoring services in with a “senior care” electric service contract for the AARP constituency) is going to fight an uphill battle. In open markets with low entry barriers, that type of service bundle would be able to compete, and would sink or swim, fail or profit according to the value it creates for consumers and the ability of the provider to control costs.

In brief, traditional economic regulation is incompatible with economic dynamism, with technological change, with innovation, and ultimately incompatible with widespread consumer well-being because of the enormous extent to which traditional economic regulation stifles experimentation. The really valuable function that market processes provide is this ability for consumers and producers to experiment. Traditional economic regulation is almost reflexively anti-experimentation, and that reflex is the source of lost value creation opportunities from smart grid technologies.

A historical example illustrates why I think these points are important. In the medieval period, China was one of the most forward-looking, open, technologically creative and vibrant societies in the world. Chinese inventions became the foundation of many important technologies, machines, and industries. Yet by 1600, China’s backwardness was obvious to all observers; China had closed herself off from knowledge, had become technologically stagnant. Western Europe and then the young United States surged ahead of China in technology, in economic productivity, in per-capita income, and in living standards for most of the population (China’s elite, of course, continued to enjoy luxury). Economic historians credit this stagnation (or, what Needham argues was “homeostasis”, not stagnation) and worsening of living standards for most of the Chinese population to conscious technocratic policy decisions in China to look inward (growing through population growth and increasing intensification of agriculture), to be backward-looking, and to make strong top-down rules based on status quo bias. Writ large, the dynamic driving the stultification of China had at its core many of the same policy drivers and incentives as we seen in play in electricity regulation in the 21st century.

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