Posts Tagged ‘zone pricing’

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Never did see that FTC report on Western New York gasoline prices

July 14, 2009

Michael Giberson

In October of last year, Congressman Brian Higgins sent a letter to then FTC chairman William Kovacic requesting an investigation of gasoline prices in his home area of western New York. Historically, prices in Buffalo and surrounding areas have been below the average price in the state, but beginning around the time of Hurricane Ike in mid-September and continuing until late November, 2008, prices in western New York were higher than the state’s average and even higher than in New York City.

Higgins became dissatisfied with the FTC response (or lack thereof) and joined with Sen. Charles Schumer to reiterate a call for an investigation into the region’s anomalous gasoline prices. When a new administration came to DC in early 2009, Higgins and Schumer issued a joint statement calling for the FTC to speed up the inquiry and make the results public.

In March, Higgins and Schumer met with new FTC chairman Jon Leibowitz to urge the agency move forward on the study.  According to Schumer’s press release, “Schumer asked [Leibowitz] to conclude the study as rapidly as possible and ensure that FTC not only made the study public, but provided detailed solutions that could be implemented quickly.” A newspaper report said, “Schumer said the agency committed to releasing the results of its investigation when it is completed in a few months.”

The press release further stated:

Chairman Leibowitz acknowledged the unreasonably high gas prices in cities like Rochester and Buffalo and said his agency would look into possible zone pricing schemes and/or collusion, and will examine why gas prices didn’t fall as fast as they did across the rest of New York State.  He pledged to conclude the inquiry as soon as possible and to work to find a way to make the findings public.

The press release concluded by emphasizing Schumer’s demand for a quick, comprehensive study, to be made public, in writing, with details on pricing and recommendations for policy responses. Higgins and Schumer had a second meeting with the Chairman in late April.

Mid-May, according to a statement on Rep. Higgins’s website:

In a report to Congressman Higgins the FTC indicated that while they “were unable to identify precise reasons why retail gasoline prices in some cities in Western New York…did not fall as quickly as prices in other Northeast cities…we note that prices began to fall soon after you raised public concerns about the elevated prices.”

Mid-May saw a few brief news reports (example) and Higgins’s statement on his website, but so far as I can determine no FTC report has been made public.  Or, at least, no FTC report on New York gasoline prices in late 2008 appears to be posted on the FTC website, Sen. Schumer’s website, or on Rep. Higgins’s website.

The news report linked just above characterizes the FTC’s response as “a letter sent May 13 by FTC Chairman Jon Leibowitz to Higgins.”  The article quotes from the letter (“unlikely that illegal conduct caused those price levels”), but a letter sent to a Congressman doesn’t seem like a comprehensive study made public in writing, as Higgins and Schumer had repeatedly requested.

(If you know where the report or letter can be found, let me know in the comments. Thanks.)

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Is the zone pricing ban raising average gasoline prices in New York?

May 26, 2009

Michael Giberson

In my just published post on zone pricing, I noted a newspaper story from New York which suggests that the recently enacted ban on zone prices was equalizing gasoline prices, at least around Rochester. To quote myself:

Meanwhile, in neighboring New York, a newspaper story from suburban Rochester suggests that the state’s new zone pricing ban is helping to equalize prices between formerly high priced and formerly low priced stations. (The story doesn’t report whether prices have been equalized mostly or entirely by reductions in prices in the formerly high-priced areas or by increases in prices in formerly low priced areas.)

Then I began to wonder what data suggests on the subject of that parenthetical remark.

AAA’s Daily Fuel Gauge Report presents average prices nationwide and by metropolitan area.  Here are the current (May 26, 2009) average national prices:

Regular Mid Premium Diesel
Current Avg. $2.425 $2.575 $2.667 $2.320
Yesterday Avg. $2.424 $2.575 $2.666 $2.324
Week Ago Avg. $2.314 $2.458 $2.546 $2.292
Month Ago Avg. $2.052 $2.179 $2.257 $2.265
Year Ago Avg. $3.936 $4.181 $4.330 $4.765

So nationally, prices are about $1.50 lower than a year ago, but up about 40 cents from a month ago.

What about in New York? The AAA Fuel Gauge Report offers average prices for four categories (regular, mid-grade, and premium gasoline and diesel) for eight metropolitan regions in New York (Albany-Schenectady-Troy; Binghamton; Buffalo-Niagara; Nassau-Suffolk; New York; Rochester; Syracuse; and Utica-Rome). I first compared current prices in each of the eight metro areas to current national averages, and in every case the current average prices in New York are higher than the comparable current national average price. In itself, this is not surprising, as the prices include taxes and New York state has some of the highest state gasoline taxes.

Second, I compared year-ago prices in each metro area to year-ago national averages (conveniently, the zone pricing ban was implemented about six months ago, so current prices are six months after the ban, while year-ago prices are six months prior to the ban. Seasonal effects should be similar in May 2008 and May 2009). Again, presumably due to above-average taxes, every New York average price is higher than the corresponding national average price. Again, not surprising.

Third, and maybe this is interesting, every New York metro price for each of the four categories reported (regular, mid-grade, premium, and diesel) is higher now relative to current national averages than they were a year ago. That is to say, for example, a year ago Rochester regular prices were 2.4 percent higher than the national average, and now they are 4.3 percent higher. Year-ago Syracuse premium prices were 1.1 percent higher than the national average, current prices are 4.2 percent higher. Year-ago Nassau-Suffolk diesel prices were 6.8 percent higher than nationally, current diesel prices are 11.9 percent higher. All eight metro locations, for all four fuel categories, a total of thirty two data points all pointing to the conclusion that average gasoline prices in New York state are higher today compared to a year ago.

Now let’s look at neighboring Connecticut. The AAA Fuel Gauge Report offers average prices for the same four categories in four metropolitan areas (Bridgeport; Hartford; New Haven-Meriden; and New London-Norwich). Connecticut actually has slightly higher gasoline taxes than New York, so it is not surprising that current and year-ago prices for every one of the four metropolitan areas and four categories are higher than the national averages.

For each of the three gasoline prices (regulation, mid-grade, and premium), in each of the four Connecticut metropolitan areas, the prices are lower relative to current national averages than they were a year ago. That is to say, for example, a year ago in in Bridgeport, regular gasoline prices were 8.7 percent higher than the national average, but now they are down a bit to 7.9 percent over the national average. Similarly, year-ago premium prices in New Haven were 7 percent over the national average, but now are “just” 5.7 percent above national averages. A total of twelve data points in Connecticut, all indicating the gasoline prices in the state are lower now compare to a year ago, relative to national average. (On the other hand, diesel prices in each of the four areas in Connecticut are higher now, relative to national prices, than they were a year ago – just the same as in New York.)

This analysis is far from conclusive. Comparing simple state-wide averages to national averages will obscure much interesting information about the potential impact of a zone pricing ban. Maybe this effect is produced by differences in state taxation, or some other change in New York that didn’t also affect Connecticut. But it is at least suggestive that gasoline prices in New York have increased relative to the national average after the zone pricing ban even as prices in a neighboring state fell relative to the national average. This simple, readily available data suggests that if prices are now more uniform across the state, it has come more from higher prices in formerly low priced areas than from lower prices in formerly high priced areas.

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Legislators from wealthy Fairfield County, Connecticut hope a zone pricing ban will save constituents money

May 26, 2009

Michael Giberson

From the website of Livvy Floren, Greenwich state representative and Assistant Republican Leader in the Connecticut House of Representatives, “Greenwich Delegation Calls for Ban on Zone Pricing of Gas“:

HARTFORD- Greenwich State Reps. Livvy Floren (R-149), Lile Gibbons (R-150) and Fred Camillo (R-151) are dismayed the state legislature refuses to address the issue of gasoline zone pricing which forces Greenwich to pay the highest gas prices in Connecticut.

“Zone pricing comes down to equity across the state. Once the gas is in the pipe, prices should be equal since there is no marginal or incremental delivery cost. That is all we are asking for with this ban,” said Rep. Floren….

Rep. Fred Camillo who is a freshman legislator from Cos Cob said he wonders why the legislature refuses to debate this bill. “It’s an issue of fairness, Fairfield County legislators, both Republican and Democrat, stand united against this un-American practice. Our local businesses bear the tough burden of selling the most expensive gas in the state with out any choice and it hurts their bottom line selling other products as drivers gas up out of town.”

An “un-American practice”? What is un-American about allowing private companies to set their own prices?

In any case, if I were a legislator from elsewhere in the state, I’d be leery about a bill that likely tend to raise average gasoline prices in my district.

(At least that is the implication of this economic study of a related proposal in California, conducted by Michael Keeley and Kenneth Elzinga. Other analyses have tended to find the effects of a zone pricing ban to be either harmful or at best ambiguous.  See related posts and especially this one at Knowledge Problem for discussion.

Do you know of zone pricing analyses not yet mentioned in these posts? Let me know in the comments.)

Meanwhile, in neighboring New York, a newspaper story from suburban Rochester suggests that the state’s new zone pricing ban is helping to equalize prices between formerly high priced and formerly low priced stations. (The story doesn’t report whether prices have been equalized mostly or entirely by reductions in prices in the formerly high-priced areas or by increases in prices in formerly low priced areas.)

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Gasoline retailer opposes a zone pricing ban in Connecticut

May 19, 2009

Michael Giberson

An effective zone pricing ban in Connecticut would have the effect of equalizing the wholesale price to gasoline retailers in the state. As such, it would benefit some retailers and harm others.

TheDay.com presents commentary from an owner of a retail gasoline station who expects to be harmed by the zone pricing ban currently under debate in the state:

Like the cost of living, the cost of doing business in Connecticut varies widely depending on your location…Retailers are given the flexibility to price their goods as a reflection of their overhead, as well as recognizing what their competitor down the street may be charging. The same system is used for the sale of gasoline…

If distributors are required to sell gas to dealers like us at the same price regardless of what external marketing conditions might be, we will not be able to compete and will very quickly go out of business.

A bill against zone pricing would benefit a very small, wealthy population and would have a devastating impact on eastern Connecticut’s residents. We have managed to keep our doors open in the midst of a financial crisis… Now, as the summer travel season approaches and the light at the end of the tunnel nears, our livelihood is once again in jeopardy as a result of a short-sighted attempt to cut gas prices for a select group of Fairfield County residents.

As I said of the New York zone pricing ban which went into effect last November, in essence a zone pricing ban is consumer protection for the affluent. This “protection,” if it has any effect at all, will come primarily at a cost of higher prices and poorer service in less affluent neighborhoods.

NOTE: Search for all zone pricing posts at Knowledge Problem.

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Hartford Courant editorializes against zone pricing ban in Connecticut

May 12, 2009

Michael Giberson

From the Hartford Courant (May 11, 2009):

A bill in the General Assembly that would force gasoline wholesalers to charge the same price to retail dealers across Connecticut would likely raise the price of fuel for most motorists and make the market less responsive to competition.

Legislation to ban so-called zone pricing has been tried a number of times. The ban’s drawbacks are far outweighed by the advantages of allowing the market to continue working as it already does.

“Zone pricing” is the practice of gasoline wholesalers setting prices for sale to gasoline retailers by area, based upon a projected ability of the area to support higher or lower prices. While specific practices vary by wholesaler, typically incomes in the area and the level of competition between retailers would be taken into account as wholesales select the price it wishes to charge.  It is asserted that zone pricing harms retail station competitiveness and leads to higher retail prices.

Over the past several years zone pricing bans have been often debated in Connecticut and elsewhere. Numerous points have been made by both proponents and opponents of zone pricing bans. Until recently the evidence for and against zone pricing has been primarily theoretical, or experimental, or based on inferences from similar practices in other industry.

But last November neighboring New York implemented a law (partially) banning zone pricing.  So my advice to the people of Connecticut is that they continue without a zone pricing ban a little longer, and commission a few economic studies of the effects of New York’s zone pricing ban instead. Why not find out how this idea actually plays out in the real world?

Better to spend thousands of dollars on economic studies than make a million dollar mistake.

Previous zone pricing posts on Knowledge Problem:

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Most expensive gasoline in America – a zone pricing protest

January 26, 2009

Michael Giberson

WABC-TV reported Friday on what was likely the highest priced retail gasoline in the country: an Exxon station in Summit, New Jersey was offering regular grade gasoline for $4.89/gallon.  According to AAA’s Daily Fuel Gauge Report, the current average price in the US is about $1.85/gallon, and the average price in New Jersey is nearer $1.66/gallon.

You may wonder whether the station makes any sales given that the prices are more than double those of area competitor*, but the station manager is not trying to make sales, he is trying to make a point about zone pricing.  (Zone pricing is a practice whereby refiners charge retail dealers different amounts for fuel based on traffic volume, station amenities, nearby household incomes, the strength of competitors and other factors.)

From WABC-TV:

The operator/owner of the Exxon on Ashwood Avenue in Summit, New Jersey is Eel Chang. He says his price, more than 3 bucks per gallon above the state average, is a form of protest against his parent company, Exxon.

Tappy: “So you’re deliberately don’t want people to buy this gas?”
Station Owner: “I wouldn’t say that.”
Tappy: “You’re discouraging people from buying this gas?”
Station Owner: “That’s one way to look at it.”

Mr. Chang’s takes issue with something called zone pricing. That’s where oil companies sell gasoline at different prices to stations in different areas.

The article said that, according to the New Jersey Gasoline Association, an Exxon station just two miles away is in a different Exxon price zone and that station is charged 15 to 20 cents less per gallon for the gasoline.  Mr. Chang, who has sued Exxon over the practice, asserts he can’t make a profit when the company is charging him so much more for gasoline.

Chang stylizes his price as a protest against the company he contracts with, not as a public policy matter, but gasoline retailer associations have frequently pursued anti-zone pricing policies with state and federal lawmakers.  Before New Jersey lawmakers launch into action, they may want to see how the zone pricing ban is working out for neighboring New York state.  New York implemented its ban just last November, and soon there may be evidence to justify policy makers’ hopes for the zone pricing ban (or perhaps not).

(*The answer is yes, the station does make a few sales, because apparently some consumers don’t pay much attention to prices when they pull up to the pump.)

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Would someone please check the price of bread in Connecticut? Another zone pricing post

December 29, 2008

Michael Giberson

Would someone please check current prices for bread in the towns of Greenwich, Port Chester, and Stamford, Connecticut? A December 23 story in the Greenwich Time notes the arrival, finally, of gasoline prices below $2/gallon in Greenwich, “after weeks of being surrounded by less-than-$2 in gas in municipalities such as Stamford and Port Chester. ” The story suggests that prices are higher in Greenwich due to zone pricing. In the words of the story, zone pricing is “a practice under which refiners sell gasoline to retailers at prices depending on what the market in a particular geographic area will bear.”

Anyway, I’m wondering whether bread prices differ much from Greenwich to Port Chester to Stamford, and if they do I further wonder whether wholesale bakeries practice “zone pricing” of bread, too. After all, late in the story a customer is quoted as saying that “Everything’s more expensive [in Greenwich],” and if everything is more expensive in Greenwich then maybe zone pricing of gasoline by refiners is not the fundamental cause.

Zone pricing has been banned in neighboring New York, but some people in the Hampton’s think the law is being ignored.

For background, see earlier my posts: Gasoline prices in New York three weeks after the zone pricing ban; Zone pricing ban coming to New York, will the results affirm policymakers’ hopes or economists’ analyses?)

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Zone pricing ban coming to New York, will the results affirm policymakers’ hopes or economists’ analyses?

November 19, 2008

Michael Giberson

New York is about to find out whether zone pricing in gasoline markets is as bad for consumers as some people believe. Zone pricing is “a gasoline industry practice of selling the same brands and grades of fuel to retail sellers at different prices depending on the ‘price zone’ in which the retail seller is located.” (Link) In effect, gasoline wholesalers charge a higher wholesale price to retailers when the wholesaler thinks that the retailer’s consumers would pay a higher retail price. Zone pricing is an example of what economists call price discrimination.

Typically it is more affluent consumers who live in “zones” that face higher wholesale prices, so anti-zone pricing legislation is essentially consumer protection for affluent customers unwilling to spend their time shopping around for lower prices. (Of course affluent people are people too! Their opportunity costs of shopping for lower prices are actually on average higher than the opportunity costs faced by poorer people. Is that any reason they should be stuck paying higher prices? Zone pricing: Unfair to rich people!)

At least it is consumer protection if it actually results in lower prices for the more affluent zones. Here the hopes and dreams of some policymakers appear to come into conflict with the results of economic analysis.

  • Experimental economics work by Cary Deck and Bart Wilson, published this year in the Journal of Economic Behavior & Organization, finds that zone price bans tended to result in higher wholesale prices in what would otherwise be lower wholesale-price zones, but without leading to lower prices in the less competitive, high cost zones.
  • In a review of literature on “Retail Policies and Competition in the Gasoline Industry“, UC-Berkeley economists Severin Borenstein and Jim Bushnell suggest that zone pricing will lead to higher prices for some consumers and lower prices to others, overall “it is unclear whether it benefits or harms consumers.” They point out that price discrimination can lead to overall net benefits to consumers even if some consumers are paying higher prices.
  • A review of zone pricing by the Federal Trade Commission found the effects on consumers to be “ambiguous.” In 2007, the FTC told Connecticut that a bill similar to the new New York law would likely harm consumers because it would reduce incentives to supply gasoline in under served areas.
  • An article by Christopher Ball, Mark Gius, and Matthew Rafferty, in Regulation magazine, relied upon a earlier version of the Deck and Wilson research to estimate that with the Connecticut policy under consideration in 2007 “the average price at the pump increases and the burden of the increase falls disproportionately on those with the lowest incomes.” The Connecticut legislature did not pass the bill.

But this year New York, with legislators presumably having access to all of these reports, chose to prohibit zone pricing. The bill, S175B (search for it here), was justified by its sponsor as follows:

Zone pricing is a marketing technique currently used by petroleum companies. The company determines geographical price zones based on the demographics of a certain area. For example, if one area typically is more affluent than another, the tank wagon price, in other words, the price per gallon determined by the wholesaler, at which gasoline is offered for sale to the retailers may be slightly higher in that area, than an area where the clientele is primarily a working class neighborhood. Because the petroleum companies increase the amount charged to the service station dealers for the gasoline in those designated zones, this cost is then passed on to the consumers. Thus, the result of zone pricing is higher prices at the pump for individuals who are assumed to be able to pay more. This legislation would prohibit this discriminatory pricing policy.

The law was signed by Governor Paterson on September 25, and will go into effect on November 26, 2008. So far as I can tell, Connecticut hasn’t passed a comparable measure. A fairly clear test of the effects of a zone pricing ban is now in the works. Soon we should see whether, relative to what happens in nearby Connecticut, prices in affluent New York zones fall down to the prices in poorer New York areas, or whether prices in poorer zones tend to rise toward those in more affluent zones.

The bill’s sponsor in the State Senate, Jim Alesi, is from Rochester-suburb Perinton, New York, a locality of higher incomes and lower poverty than most of the Rochester area. But it is out in the much-wealthier-on-average-by-a-long-shot Hamptons, at the east end of Long Island, where folks are most fervently joining in the hopes and dreams of lower prices.

East Enders have been living with gas prices as much as 25 cents to 50 cents higher compared with prices at points further west. When the law restricting zone pricing goes into effect, Hamptons residents can expect to see that margin narrow to somewhere closer to five cents.

Economic analysis suggests that instead, poorer New Yorkers will end up paying a little more in what will turn out to be a mostly futile attempt at providing consumer protection for “East Enders” and other more affluent residents of the state. Margins will narrow, but not in a way that benefits consumers overall in New York.

I predict another victory for the dismal science. Let’s check back in a few months.

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