Consumer Choice and Green Power

And here’s a cool article from last week on electricity customers in Washington state choosing green power and being willing to pay more (typically $5 more/month) for it. Funny how giving consumers choices creates value for both producers and consumers … yes! The world is positive sum! And companies can make money by offering services that create a cleaner environment!

Just had to vent that cheerleading rah-rah about aligning environmental and profit incentives.