PEERING INTO THE BLACK BOX

Michael Giberson

Business Week has posted a story on neuroeconomics. The theme: “By linking economic behavior to brain activity, however, neuroeconomics may finally supply the model that knocks mainstream economics off its throne.”

Or maybe, as the article concludes, the neuro approach will just give economists more to argue about for years to come. Well the arguments are sure to come, but neuroeconomics is here to stay.

Link to story found via the excellent Arts and Letters Daily.