The Plenitude of Capitalism and the World Cup

Lynne Kiesling

Today’s Wall Street Journal has an article on a manifestation of the plenitude of capitalism: Wal-Mart is selling customized World Cup gear in the various countries where it operates around the world (US, Germany, England, Mexico, for example). My favorite:


Garden gnomes in England kit. If that’s not culture-specific marketing, I don’t know what is!