Day: February 6, 2007

Grant Mccracken’s the Final Word on Super Bowl Ads

February 6, 2007

Lynne Kiesling Grant McCracken’s review of Super Bowl ads is the dernier cri in ad commentary for SB XLI. He provides links to the ads, in case you missed them. I thought the Coca-Cola ads were all quite good and showed a lot of ingeneuity. The e*Trade finger ad and the Budweiser stray dog ad … More Grant Mccracken’s the Final Word on Super Bowl Ads … More Grant Mccracken’s the Final Word on Super Bowl Ads

Temperature, Oil Prices, and Weather Derivatives

February 6, 2007

Lynne Kiesling Ooooh, baby, it’s cold outside! The cold snap affecting a large proportion of the U.S. population is placing upward pressure on oil prices, particularly because the cold snap is affecting U.S. regions that rely more on home heating oil than natural gas or electric heating: The onset of cold weather in the U.S. … More Temperature, Oil Prices, and Weather Derivatives … More Temperature, Oil Prices, and Weather Derivatives