A New Airline Business Model? Jet Blue Auctions Seats on Ebay

Lynne Kiesling

JetBlue has an eBay store, and they are auctioning off seats for lots of different flights, with starting bids as low as five cents.

This is a good way to deal with excess capacity at the last minute, and I agree with one of the commenters that I wish music concerts and sporting events would start doing the same.