Informing Consumers About Energy Efficiency: Viral Communication

Lynne Kiesling Informing individuals about the resource use and environmental consequences of their energy consumption can be surprisingly difficult. Do you ever read the little flyers that your utility or your energy retailer puts in your bill? Nope, I don’t either. But in general we’re pretty clueless about our energy consumption, because we do not … More Informing Consumers About Energy Efficiency: Viral CommunicationMore Informing Consumers About Energy Efficiency: Viral Communication