Knowledge Problem

Ford’s Myenergi Lifestyle

Lynne Kiesling

You may know that the annual Consumer Electronics Show has been going on this week in Las Vegas (CES2013). CES is the venue for displaying the latest, greatest, wonderful electronic gadgets that will enrich your life, improve your productivity, reduce your stress, and make your breath minty fresh.

And, increasingly, ways to save energy and reduce energy waste. The most ambitious proposition to come out of CES2013 is Ford’s MyEnergi Lifestyle, as described in a Wired magazine article from the show:

Here at CES 2013, the automaker announced MyEnergi Lifestyle, a sweeping collaboration with appliance giant Whirlpool, smart-meter supplier Infineon, Internet-connected thermostat company Nest Labs and, for a green-energy slant, solar-tech provider SunPower. The goal is to help people understand how the “time-flexible” EV charging model can more cheaply power home appliances, and how combining an EV, connected appliances and the data they generate can help them better manage their energy consumption and avoid paying for power at high rates. …

Appliances are getting smarter, too. Some of the most power-hungry appliances, such as a water heater and the ice maker in your freezer, can now schedule their most energy-intensive activities at night. Nest’s Internet-connected thermostat can help homeowners save energy while their [sic] away. While some of the appliances and devices within MyEnergi Lifestyle launch early this year, others are available now, Tinskey said.

One reason why I think this initiative is promising is its involvement of Whirlpool and Nest, two very different companies that are both focused on ways to combine digital technology and elegant design to make energy efficiency in the home appealing, attractive, and easy to implement.

The value proposition is largely a cloud-based data one — gather data on the electricity use in the home in real time, program in some consumer-focused triggers, such as price thresholds, and manage the electricity use in the home with the objective of minimizing cost and emissions. Gee, I think I’ve heard that one here before