Search Results for: "dynamic pricing"

Frontiers in Dynamic Pricing: Spot Advertising Auctions

Lynne Kiesling According to this Ars Technica story (and a linked Bloomberg article), Facebook is going to offer a new advertising model to its potential advertisers: a spot auction for real-time ads based on changes in current events or time-sensitive things like sporting event results. The service, called Facebook Exchange, will use partnerships with other …

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Dynamic Pricing and Technology in Different Markets

Lynne Kiesling Dynamic pricing has long been a topic of great interest here, in large part because digital technology is increasingly making it feasible to implement dynamic pricing in retail electricity markets in ways that can be acceptable to consumers. But dynamic pricing is fraught with challenges, and not just in retail electricity markets. Dynamic …

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Faruqui and Toney Debate Smart Meters and Dynamic Pricing

Michael Giberson Dr. Ahmad Faruqui of The Brattle Group and Dr. Mark Toney of TURN discuss dynamic pricing for retail electric customers in a February 17, 2011 event in San Francisco. Part 1: [vimeo 20206833 w=600&h=400] Part 2 Q&A: [vimeo 20216539 w=600&h=400] I’ve only had time to watch a bit of this, but with Faruqui and Toney …

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Dynamic Pricing of Street Parking in San Francisco

Lynne Kiesling In all of the discussion this week of Tyler’s NYT column on pricing and constructing lot parking, an innovation in pricing street parking has been overlooked. Under a new pilot project in San Francisco called SFpark, street parking will now be priced using dynamic pricing. According to SFpark’s description, To help achieve the …

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Technology + Dynamic Pricing Conserves Water Too (duh)

Lynne Kiesling I love this story; it’s like Knowledge Problem + Aguanomics = individual choice, efficiency, conservation, and elegance. Water conservation is a large and growing concern, in large part because our public policy does such an abominable job of creating a framework/market design to send good scarcity signals to diverse individual users, and to …

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Forbes Article on Smart Grid Technology and Dynamic Pricing

Lynne Kiesling The headline of this Forbes article reads “What Would You Pay To Stay Cool?” Using pending Congressional energy legislation as the springboard for the article, Ashlea Ebeling does a very good job of discussing the combination of digital technology and dynamic pricing that can transform the electric power network into a more resilient, …

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