The New Passat Ad

Lynne Kiesling

I finally saw the new Passat ad that Grant McCracken analyzed late last week (read Grant’s post if you haven’t seen the ad). I don’t completely agree with Grant that it’s a little smug, because at least in the one I saw all of the cars with the megaphones were brash, garish, expensive cars. I particularly liked the way the female Passat passenger looked at the driver, waved the megaphone in her hand, shrugged, and tossed it.

Very interesting advertising.


2 thoughts on “The New Passat Ad

  1. Who are they kidding? The New Passat stickers up to $40k! The average out the door price is over $30k.

    Now, who buys a $40k car? There is “ego” involved in that decision.

    The only reason that it had less “ego emissions” than, say, a similarly priced Lexus ES330 is that the Lexus brand is more prestigous than VW.

    In any case, the Passat is a very nice car. Too bad they dropped the diesel.

  2. Who are they kidding? The New Passat stickers up to $40k! The average out the door price is over $30k.

    Now, who buys a $40k car? There is “ego” involved in that decision.

    The only reason that it had less “ego emissions” than, say, a similarly priced Lexus ES330 is that the Lexus brand is more prestigous than VW.

    In any case, the Passat is a very nice car. Too bad they dropped the diesel.

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