Lynne Kiesling
I finally saw the new Passat ad that Grant McCracken analyzed late last week (read Grant’s post if you haven’t seen the ad). I don’t completely agree with Grant that it’s a little smug, because at least in the one I saw all of the cars with the megaphones were brash, garish, expensive cars. I particularly liked the way the female Passat passenger looked at the driver, waved the megaphone in her hand, shrugged, and tossed it.
Very interesting advertising.