Hate the thought of checking your bag just for some shampoo, toothpaste and moisturizer? Enter My Wet Stuff, a new company devoted to delivering travel-size toiletries to your hotel.
As we ramp up a brand-new company for a brand-new market need, deliveries will begin on September 29, 2006. After that, only 3 days of lead time will be required for orders. An express-ship program will follow shortly.
They started business on August 24.
This is a great, great example of an opportunity-seizing entrepreneurial activity. Israel Kirzner, call your office!
Thanks to Virginia Postrel for the tip.