Ticket scalping, like price gouging, is a usually pro-social market activity that is stuck with a pejorative name. At Swifter, Higher, sportswriter Kyle Whelliston writes about his experience picking up a cheap ticket into the first hockey game of the Vancouver Olympics. It wasn’t as easy as he hoped, but at a cost of missing the first few minutes of action he was able to get a price he liked.
What surprised me in the article was how well organized the gray-market activity was. I wonder whether the Olympics would increase or decrease overall ticket revenue by facilitating an active secondary market (assuming a secondary market was legal in the host country).
(Via Freakonomics blog.)