January 2006

Coca-Cola: U.S. Fructose Sugar or Mexican Sucrose Sugar?

Lynne Kiesling I recommend this recent Grant McCracken post about Coca-Cola in the U.S. and Mexico. Grant asks if the reason more Americans are buying Mexican Coke (and Coca-Cola is trying to stop it) is about taste. Perhaps. But several of his commenters hit on the crucial distinction between the two formulations: Mexican Coke still …

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Wired’s Autopia

Lynne Kiesling While I’m at Wired, their car blog Autopia is an interesting read, particularly if you are interested in hybrid and/or hydrogen vehicle technologies. The current top post is on an Edmunds estimate that hybrids drivers saved $112 million in fuel costs in 2005. The commenters also raise some good points.

Distributed Sensing in Networks: The Example of Traffic

Lynne Kiesling Yesterday I attended a conference at Carnegie-Mellon on valuation of distributed monitoring and sensing technologies. One of the primary benefits of distributed sensing is that it reduces transaction costs and information costs, thus leading to more efficient transactions and to the developement of new products, services, and markets. Sadly, this benefit is really, …

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