A Little Innovation with Great Effect: the New Heinz Ketchup Packet!
Lynne Kiesling Here’s an example of how a small innovation can have a substantial beneficial impact: Heinz redesigns its ketchup packets to hold three times as much ketchup, and to be squeezed or dipped. No more ketchup splurts on clothes, no more having to get three packets to get as much as you’d like, no …
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